Sam Mustafa, CEO of Charleston Hospitality Group shares his insight on how to create a guest loyalty program that works and why your company should implement this incentive.
Guest Loyalty Program, What Is It?
Simply put, a guest loyalty program is an incentive to keep loyal guests returning. Loyalty programs are also a great way to generate revenue without having to spend money on advertising. In addition, these incentive programs let your guest base feel appreciated, resulting in a higher business guest retention.
If your company is not paying attention to managing and responding to online reviews, it is time to make it a habit to incorporate this into your workforce’s daily work routine, especially if you’re in the industry of Food and Beverage. Online reviews are becoming your restaurant’s first impression and once someone adds comments about their experience on one of these platforms, they are there indefinitely, and are likely to influence those who have not been to your restaurant yet. Good ones are great! Bad ones are not - even down-right damning. These reviews have the power to make or break your success. Don’t believe me? Check out these facts by Inc.com!
If there is one concept and mindset that all CEO’s share, it is that, “Time is money.” Time is precious and once it’s gone, it is gone forever. Utilizing your time wisely as a business leader is incredibly important. Everyday in this position, CEOs and business leaders are jumping from task to task and responding to endless emails, phone calls and personal obligations; 40 hour weeks quickly become 80 hours weeks in this position. Burnout is inevitable. This is something that I can attest to daily, and I would also like to mention that it never gets any easier! However, understanding, utilizing and managing your time makes a big difference in your overall efficiency and success of your business.
Every year, this time comes by so quickly. I mean really, where did summer go? This is an exciting time of year for everyone. Maybe you’re a parent sending your children off to school for the first time, a first-year college student, or maybe you’re going back to school after a 10-year hiatus. Wherever you are in your educational journey, I am encouraging you to keep going! As many of you may know, I am originally from Jordan and education brought me to the States. It was in 1989 where I started my student career in the United States at Southern Illinois University. This opportunity is what motivates me to support others in their professional endeavors. I have always been a life-long learner and higher-education is very important to me in supporting the cultivation of the next generation of working professionals.
As the CEO of Charleston Hospitality Group in Charleston, SC, I realized early in my career that no two employees work the same. All employees have their own unique skill set, personality and strengths. As a leader, it is important to bring the best of these traits in your people, while also coaching them to be the best they can be. The process of delegation and finding those responsibilities best suited for your team is not an easy task. Let’s get that straight! Understanding what motivates your employees and how to operate efficiency as a leader is the key to mastering delegation.
Here at the Charleston Hospitality Group we are known for our outstanding restaurants accompanied by our delicious food. All six of our restaurants: Toast! All Day, Eli’s Table, HonkyTonk Saloon, Queology, and John King Grill and Piano Bar have been nothing but massive successes with diverse menus, entertainment and promotions that never disappoint. The brains behind Charleston Hospitality Group and all of our success is Founder and CEO Sam Mustafa. Sam started the company on his own with money he saved from working various jobs in the food industry, which instilled in him a lot of the core values that he works to educate his employees on. As the leader of Charleston Hospitality Group, Sam works to bring dedication, passion, and drive to his restaurant empire.
I have said it before and I will say it for as long as my experiences tell me otherwise; being an Entrepreneur is a job that requires inexhaustible grit, resilience and dedication. When you open up a company, that company and your employees soon become your everything. You're now the leader and Chief Commander. It’s game time.