October 30, 2021

SouthEast Boozy Brunch Goes Viral

Sam Mustafa, CEO of Charleston Hospitality Group discusses his experience franchising his Toast All Day restaurant concept during the height of the global pandemic. This blog commemorates Toast All Day as an official nationwide franchise.Cheers, ya’ll! Toast All Day has been an official nationwide franchise for over ONE YEAR!Our CEO, Sam Mustafa Speaks On Restaurant Success During The Pandemic:“I never found success by claiming to be ‘the best restaurant,’ Sam Mustafa, CEO of Charleston Hospitality Group said. “My restaurants are a place where people come to tell others about a personal success and have other people who are happy to celebrate with them. Toast All Day is about being a place where everybody feels like somebody.”
October 15, 2021

Labor Shortages & The Upcoming Holiday Season

Sam Mustafa, CEO of Charleston Hospitality Group shares his experience dealing with the shortage of food and beverage workers in the Charleston area and his strategy as the holiday season is approaching.As we continue to resume pre-pandemic activities such as gathering, traveling and indoor dining, our restaurants at Charleston Hospitality Group have faced head-on the challenges that come with getting back to “normal”. This includes adjusting to the new local and national laws as it relates to the Covid-19 pandemic. Now as the holiday season is approaching, it is critical to have a diversified plan in place to satisfy all guests and retain the morale of your employees.
October 15, 2021

Why Do Restaurants Fail?

Sam Mustafa, CEO of Charleston Hospitality Group shares his perspective on what he believes to be the number one reason for restaurants failures- location. Read further to gain insight on his personal experience and how he carefully and cautiously chooses restaurant locations for his Toast All Day Franchise and Charleston Hospitality Group Restaurants.
October 8, 2021

Effective Restaurant Growth Strategies During The Pandemic

Sam Mustafa, CEO of Charleston Hospitality Group shares his insight on how to establish an effective restaurant growth strategy in the height of the pandemic and many restaurant closures. While many restaurants were failing, the pandemic brought Charleston Hospitality Group to unexpected success, with the nationwide expansion of their Toast All Day concept. If you’re considering expansion, this is the time to reflect and ask yourself, “Are you ready to expand? Is your strategy prepared for the post-pandemic growth fueled by new consumer trends and innovations in technology?”
October 8, 2021

Restaurant Marketing During Social Media Shutdowns

Sam Mustafa, CEO of Charleston Hospitality Group shares his insight on the importance of having a diversified online marketing strategy. This topic highlights the recent blackouts of Facebook, Instagram and WhatsApp and the effect of marketing specifically in the restaurant industry.SOCIAL SHUTDOWN: Turning Anxiety Into a New Diversified Marketing Strategy
October 1, 2021

Wellbeing in the Food and Beverage Industry

Sam Mustafa, CEO of Charleston Hospitality Group shares his passion for all things health and wellness. This blog discusses how setting an example in the workplace through health prioritization and core values translates into more productivity and engagement. These concepts come full cycle to promote a healthy lifestyle. Being the CEO and Founder of Charleston Hospitality Group comprising over 15 restaurants and 6 restaurant brands across the nation, you can imagine that the work keeps on coming! Since establishing Charleston Hospitality Group over 20 years ago, I have become the man who wears many hats and have groomed a workforce that works equally as hard to surpass all quarterly and yearly goals.  Being in the industry of food and beverage, there are no two days that are the same. Each day is a new opportunity to better myself, my business and empower those around me, both my employees and within the community.
October 1, 2021

DHEC: SC marks 50 percent fully vaccinated, but more work is needed to end COVID pandemic

South Carolina marked an important milestone in its fight against the COVID-19 pandemic Sept. 16 when the state health agency announced more than 50 percent of eligible residents have received a coronavirus vaccine. The state still lags behind the national average and, even at the 50 percent mark, South Carolina has one of the lowest vaccination rates in the country.
August 19, 2021

Award-Winning Toast! All Day coming to Metro Atlanta with First Franchise-Owned Location

Sam Mustafa, CEO and founder of Charleston Hospitality Group (CHG), is pleased to announce the first franchise-owned Toast! All Day restaurant, will open soon in the Atlanta Metropolitan Area.  The closing of this sale to business leader Deidre White, brings the award-winning Southern restaurant concept to the desirable and thriving business district in Smyrna, Georgia, and is a watershed moment for CHG, the largest restaurant and entertainment group in the Charleston area, as it continues its expansion to other key East Coast markets. Toast All Day prides itself on creating a unique Southern-inspired experience for each of its guests, one toast at a time. The new franchise location, off Cobb Parkway in Smyrna, is expected to open in Fall, 2021. The entrepreneurially-minded Mustafa remained true to his future vision and the CHG team in the face of challenges posed by the pandemic, announcing his Toast! All Day expansion plan in October 2020, while many restaurants were struggling to survive or closing operations entirely. The current growth of Toast! All Day follows years of distinctive popularity and notable national accolades, including being voted the best breakfast by the New York Times and most recently for 2021, Top 25 'Best of the Best' Brunch Spots in the nation by Trip Advisor. Mustafa's four-year expansion strategy includes plans to open locations throughout the U.S., beginning with expansion in the Southeast as well as a ready-to-purchase franchise formula for other entrepreneurially-minded business investors.