Sam Mustafa, CEO and founder of Charleston Hospitality Group (CHG), is pleased to announce the first franchise-owned Toast! All Day restaurant, will open soon in the Atlanta Metropolitan Area. The closing of this sale to business leader Deidre White, brings the award-winning Southern restaurant concept to the desirable and thriving business district in Smyrna, Georgia, and is a watershed moment for CHG, the largest restaurant and entertainment group in the Charleston area, as it continues its expansion to other key East Coast markets. Toast All Day prides itself on creating a unique Southern-inspired experience for each of its guests, one toast at a time. The new franchise location, off Cobb Parkway in Smyrna, is expected to open in Fall, 2021.
The entrepreneurially-minded Mustafa remained true to his future vision and the CHG team in the face of challenges posed by the pandemic, announcing his Toast! All Day expansion plan in October 2020, while many restaurants were struggling to survive or closing operations entirely. The current growth of Toast! All Day follows years of distinctive popularity and notable national accolades, including being voted the best breakfast by the New York Times and most recently for 2021, Top 25 'Best of the Best' Brunch Spots in the nation by Trip Advisor. Mustafa's four-year expansion strategy includes plans to open locations throughout the U.S., beginning with expansion in the Southeast as well as a ready-to-purchase franchise formula for other entrepreneurially-minded business investors.