Sam Mustafa, CEO of Charleston Hospitality Group discusses his experience franchising his Toast All Day restaurant concept during the height of the global pandemic. This blog commemorates Toast All Day as an official nationwide franchise.Cheers, ya’ll! Toast All Day has been an official nationwide franchise for over ONE YEAR!Our CEO, Sam Mustafa Speaks On Restaurant Success During The Pandemic:“I never found success by claiming to be ‘the best restaurant,’ Sam Mustafa, CEO of Charleston Hospitality Group said. “My restaurants are a place where people come to tell others about a personal success and have other people who are happy to celebrate with them. Toast All Day is about being a place where everybody feels like somebody.”
Sam Mustafa, CEO of Charleston Hospitality Group shares his insight on how to develop the perfect seasonal cocktail menu and how this implementation keeps your staff and guests engaged while making more sales.Thinking About Incorporating A Seasonal Drink Menu? Seasonal menus, including drink menus are a great way to engage your employees and guests. In addition, implementing these seasonal items keeps your restaurant up-to-date with consumer trends in the industry. By keeping your menus relevant and progressive to the market, your restaurant maintains a competitive advantage to competing restaurants. As you read this blog, we begin to unveil the importance of these menus and how this detail increases your company’s bottom line. These seasonal menus also support reinforcing each individual restaurant concept we have at Charleston Hospitality Group.
Sam Mustafa, CEO of Charleston Hospitality Group shares his insight on how to create a guest loyalty program that works and why your company should implement this incentive.
Guest Loyalty Program, What Is It?
Simply put, a guest loyalty program is an incentive to keep loyal guests returning. Loyalty programs are also a great way to generate revenue without having to spend money on advertising. In addition, these incentive programs let your guest base feel appreciated, resulting in a higher business guest retention.
If your company is not paying attention to managing and responding to online reviews, it is time to make it a habit to incorporate this into your workforce’s daily work routine, especially if you’re in the industry of Food and Beverage. Online reviews are becoming your restaurant’s first impression and once someone adds comments about their experience on one of these platforms, they are there indefinitely, and are likely to influence those who have not been to your restaurant yet. Good ones are great! Bad ones are not - even down-right damning. These reviews have the power to make or break your success. Don’t believe me? Check out these facts by Inc.com!
Every year, this time comes by so quickly. I mean really, where did summer go? This is an exciting time of year for everyone. Maybe you’re a parent sending your children off to school for the first time, a first-year college student, or maybe you’re going back to school after a 10-year hiatus. Wherever you are in your educational journey, I am encouraging you to keep going! As many of you may know, I am originally from Jordan and education brought me to the States. It was in 1989 where I started my student career in the United States at Southern Illinois University. This opportunity is what motivates me to support others in their professional endeavors. I have always been a life-long learner and higher-education is very important to me in supporting the cultivation of the next generation of working professionals.
I have said it before and I will say it for as long as my experiences tell me otherwise; being an Entrepreneur is a job that requires inexhaustible grit, resilience and dedication. When you open up a company, that company and your employees soon become your everything. You're now the leader and Chief Commander. It’s game time.