October 1, 2021

Wellbeing in the Food and Beverage Industry

Sam Mustafa, CEO of Charleston Hospitality Group shares his passion for all things health and wellness. This blog discusses how setting an example in the workplace through health prioritization and core values translates into more productivity and engagement. These concepts come full cycle to promote a healthy lifestyle. Being the CEO and Founder of Charleston Hospitality Group comprising over 15 restaurants and 6 restaurant brands across the nation, you can imagine that the work keeps on coming! Since establishing Charleston Hospitality Group over 20 years ago, I have become the man who wears many hats and have groomed a workforce that works equally as hard to surpass all quarterly and yearly goals.  Being in the industry of food and beverage, there are no two days that are the same. Each day is a new opportunity to better myself, my business and empower those around me, both my employees and within the community.
September 10, 2021

Why Your Restaurant Needs to Incorporate a Seasonal Drink Menu NOW!

Sam Mustafa, CEO of Charleston Hospitality Group shares his insight on how to develop the perfect seasonal cocktail menu and how this implementation keeps your staff and guests engaged while making more sales.Thinking About Incorporating A Seasonal Drink Menu? Seasonal menus, including drink menus are a great way to engage your employees and guests. In addition, implementing these seasonal items keeps your restaurant up-to-date with consumer trends in the industry. By keeping your menus relevant and progressive to the market, your restaurant maintains a competitive advantage to competing restaurants. As you read this blog, we begin to unveil the importance of these menus and how this detail increases your company’s bottom line. These seasonal menus also support reinforcing each individual restaurant concept we have at Charleston Hospitality Group.
September 3, 2021

Why Your Restaurant Needs A Loyalty Program Now!

Sam Mustafa, CEO of Charleston Hospitality Group shares his insight on how to create a guest loyalty program that works and why your company should implement this incentive. Guest Loyalty Program, What Is It? Simply put, a guest loyalty program is an incentive to keep loyal guests returning. Loyalty programs are also a great way to generate revenue without having to spend money on advertising. In addition, these incentive programs let your guest base feel appreciated, resulting in a higher business guest retention.
August 19, 2021

Award-Winning Toast! All Day coming to Metro Atlanta with First Franchise-Owned Location

Sam Mustafa, CEO and founder of Charleston Hospitality Group (CHG), is pleased to announce the first franchise-owned Toast! All Day restaurant, will open soon in the Atlanta Metropolitan Area.  The closing of this sale to business leader Deidre White, brings the award-winning Southern restaurant concept to the desirable and thriving business district in Smyrna, Georgia, and is a watershed moment for CHG, the largest restaurant and entertainment group in the Charleston area, as it continues its expansion to other key East Coast markets. Toast All Day prides itself on creating a unique Southern-inspired experience for each of its guests, one toast at a time. The new franchise location, off Cobb Parkway in Smyrna, is expected to open in Fall, 2021. The entrepreneurially-minded Mustafa remained true to his future vision and the CHG team in the face of challenges posed by the pandemic, announcing his Toast! All Day expansion plan in October 2020, while many restaurants were struggling to survive or closing operations entirely. The current growth of Toast! All Day follows years of distinctive popularity and notable national accolades, including being voted the best breakfast by the New York Times and most recently for 2021, Top 25 'Best of the Best' Brunch Spots in the nation by Trip Advisor. Mustafa's four-year expansion strategy includes plans to open locations throughout the U.S., beginning with expansion in the Southeast as well as a ready-to-purchase franchise formula for other entrepreneurially-minded business investors.
August 12, 2021

Making a difference, one student at a time

Every year, this time comes by so quickly. I mean really, where did summer go? This is an exciting time of year for everyone. Maybe you’re a parent sending your children off to school for the first time, a first-year college student, or maybe you’re going back to school after a 10-year hiatus. Wherever you are in your educational journey, I am encouraging you to keep going! As many of you may know, I am originally from Jordan and education brought me to the States. It was in 1989 where I started my student career in the United States at Southern Illinois University. This opportunity is what motivates me to support others in their professional endeavors. I have always been a life-long learner and higher-education is very important to me in supporting the cultivation of the next generation of working professionals.
July 20, 2021

Top 5 Things To Look For In A Restaurant Brand

Sam Mustafa, CEO of Charleston Hospitality Group shares his advice and tips for success.As the owner of Charleston Hospitality Group in Charleston, SC, I understand that when it comes to finding the perfect franchise to partner with in the Hospitality Industry, you are inundated with options. You can choose the big national name brands or opt for popular regional favorites. Last August, after years of preparation, I was able to franchise my restaurant concept, “Toast All Day” nationwide in 2020, a year when our industry crumbled. Since franchising in August 2020, we are on the lookout for the perfect franchise partners who believe in our vision and possess the same growth mindset.