Sam Mustafa, CEO of Charleston Hospitality Group discusses his experience franchising his Toast All Day restaurant concept during the height of the global pandemic. This blog commemorates Toast All Day as an official nationwide franchise.Cheers, ya’ll! Toast All Day has been an official nationwide franchise for over ONE YEAR!Our CEO, Sam Mustafa Speaks On Restaurant Success During The Pandemic:“I never found success by claiming to be ‘the best restaurant,’ Sam Mustafa, CEO of Charleston Hospitality Group said. “My restaurants are a place where people come to tell others about a personal success and have other people who are happy to celebrate with them. Toast All Day is about being a place where everybody feels like somebody.”
Sam Mustafa, CEO of Charleston Hospitality Group shares his experience dealing with the shortage of food and beverage workers in the Charleston area and his strategy as the holiday season is approaching.As we continue to resume pre-pandemic activities such as gathering, traveling and indoor dining, our restaurants at Charleston Hospitality Group have faced head-on the challenges that come with getting back to “normal”. This includes adjusting to the new local and national laws as it relates to the Covid-19 pandemic. Now as the holiday season is approaching, it is critical to have a diversified plan in place to satisfy all guests and retain the morale of your employees.
Sam Mustafa, CEO of Charleston Hospitality Group shares his perspective on what he believes to be the number one reason for restaurants failures- location. Read further to gain insight on his personal experience and how he carefully and cautiously chooses restaurant locations for his Toast All Day Franchise and Charleston Hospitality Group Restaurants.
Sam Mustafa, CEO of Charleston Hospitality Group shares his insight on how to establish an effective restaurant growth strategy in the height of the pandemic and many restaurant closures. While many restaurants were failing, the pandemic brought Charleston Hospitality Group to unexpected success, with the nationwide expansion of their Toast All Day concept. If you’re considering expansion, this is the time to reflect and ask yourself, “Are you ready to expand? Is your strategy prepared for the post-pandemic growth fueled by new consumer trends and innovations in technology?”
Sam Mustafa, CEO of Charleston Hospitality Group shares his insight on the importance of having a diversified online marketing strategy. This topic highlights the recent blackouts of Facebook, Instagram and WhatsApp and the effect of marketing specifically in the restaurant industry.SOCIAL SHUTDOWN: Turning Anxiety Into a New Diversified Marketing Strategy
October is Breast Cancer Awareness MonthOctober is coming up quickly! This month starts on Friday and as many of you may know, the whole month of October is Breast Cancer Awareness Month. This entire month we remember and acknowledge all the brave women who are fighting or have lost this battle to breast cancer. Here at Charleston Hospitality Group, we want to shine light on all of these individuals and recognize them for all of their strength and resilience.
South Carolina marked an important milestone in its fight against the COVID-19 pandemic Sept. 16 when the state health agency announced more than 50 percent of eligible residents have received a coronavirus vaccine.
The state still lags behind the national average and, even at the 50 percent mark, South Carolina has one of the lowest vaccination rates in the country.
Sam Mustafa, CEO of Charleston Hospitality Group shares his insight on how to respond effectively to online reviews across user platforms such as TripAdvisor, Google, Facebook and Yelp.
Managing online reviews can be challenging. The way your company responds to online reviews can build trust and respect with your community... or the opposite.
Sam Mustafa, CEO of Charleston Hospitality Group shares his insight on how to analyze your restaurant’s current offerings of your restaurant’s menu for maximizing total profitability. This is the first step to controlling your food costs. Tackle 4 types of menu performance now!
Your Menu Is Your Life-Line
Your restaurant’s menu is more than a list of items that you sell to guests. This menu provides a guide for customers to decide what to buy. It is important for restaurant managers, owners and corporate associates to understand that your menu reinforces your branding and decide which items can be promoted or ditched. You can think of your restaurant menu as a tool to convince guests to buy certain items, choose larger sizes, and taste test your latest specials. Understanding your target guests, what menu items appeal to them and the certain factors that make guests spend more is step #1 to improve your menu.